Narrative Development & Global Brand Building
- Brand and narrative development frameworks
- Stakeholder listening tours and executive interviews
- Internal messaging alignment workshops
- Global and regional messaging strategies
- Messaging for non-U.S. brands entering the U.S. and vice versa
- Brand positioning and identity refinement
- Messaging toolkits and rollout plans
Strategic Communications & Media Relations
- Integrated communications planning
- “Plug and Play” reinforcement for in-house teams and short-term needs
- Thought leadership development and placement
- Ongoing media relations and journalist engagement
- External communications strategy and message development
- Media auditing, analysis, and competitive benchmarking
- Speechwriting, op-eds, and executive editorial
- Internal communications strategy and employee engagement support
Reputation Management & Special Situations
- Reputation risk assessment and playbook development
- Rapid response protocols for crises and sensitive issues
- Messaging and media strategy for leadership transitions
- Crisis communications and stakeholder updates
- Internal policy communication and leadership alignment
- Executive and team training for special situations
Digital Engagement
- Social media strategy (with a focus on LinkedIn)
- Digital executive visibility programs and content creation
- Paid campaign strategy and audience targeting
- Influencer strategy and third-party amplification
- Channel management, scheduling, and reporting
- Digital storytelling and visual content support
Executive Visibility & Media Training
- Executive platform strategy and profile-building
- Media training tailored to individual leaders
- Interview preparation, messaging, and delivery coaching
- Thought leadership development for early-career and rising talent
- Internal and external speaking opportunity support
- Ghostwriting and digital personal branding
Event Strategy & Support
- Event and conference communications planning
- Speaker identification, training, and preparation
- Messaging and materials for high-stakes appearances
- On-site media coordination and brand presence
- Content creation (remarks, presentations, press releases)
- Sponsorship strategy and post-event amplification
Sargent PR 