Mastering the Art of Financial Communications
Sargent PR leads with creativity to deliver strategic communications and marketing solutions for the financial sector, specializing in brand building, media relations, event strategy, and digital engagement. Drawing on deep industry expertise, we help clients craft compelling narratives, manage reputational risk, and achieve measurable results through integrated communications, executive support, and innovative content strategies—ensuring your brand stands out in a competitive marketplace.
Services
Our Capabilities
Narrative Development & Global Brand Building
Sargent helps financial firms define and articulate their distinct identity through cohesive, authentic storytelling. We lead narrative development efforts grounded in deep stakeholder listening—through executive interviews, internal workshops, and market research—to ensure messaging resonates across internal teams and external audiences. From global brand positioning to regionally tailored communications, we collaborate with partners around the world to deliver messaging that is both strategically aligned and culturally relevant. Our work supports long-term brand building through clear narrative frameworks, elevated executive visibility, and consistent expression across channels and markets.
Strategic Communications & Media Relations
Sargent delivers integrated communications strategies that span internal and external audiences—grounded in strategic insight and tailored for measurable impact. We support ongoing brand and reputation building while driving communications for major milestones such as acquisitions, product launches, organizational change, and portfolio company news. We conduct media audits and competitor analysis to inform high-impact media relations efforts, and we craft compelling content—from thought leadership and speeches to social copy and editorial campaigns. We also support internal communications with tailored programs that align leadership messaging and employee engagement.
Reputation Management & Special Situations
Sargent specializes in protecting reputations for leading financial brands. We’ve developed and implemented robust risk frameworks and rapid response protocols to address crises, sensitive issues, leadership transitions, and other high-stakes moments. From proactive media relations and message discipline to internal policy development and executive training, we help organizations navigate reputational challenges with clarity and control—preserving stakeholder trust and strengthening long-term brand integrity.
Digital Engagement
Sargent helps financial firms elevate their digital presence with strategic, targeted programs designed to drive visibility and engagement. We develop thoughtful social media strategies that align with business goals, audience priorities, and brand voice. From building out digital executive communications and thought leadership platforms to designing paid media programs and influencer strategies, we help maximize reach, strengthen reputation, and connect meaningfully with key stakeholders in the digital arena.
Executive Visibility & Media Training
Sargent helps financial leaders show up with clarity, confidence, and authenticity. We design and execute executive visibility programs that position spokespeople as credible, compelling voices in their industries—through media interviews, thought leadership, high-profile speaking engagements, and digital presence. Our media training sessions are tailored to each individual, blending message refinement, delivery coaching, and scenario planning to prepare executives for a range of opportunities and situations—from routine interviews to high-stakes conversations. We also support ongoing content development to ensure executives are consistently aligned with broader business goals and equipped to lead from the front, both internally and externally.
Event Strategy & Support
Sargent provides strategic event support that transforms industry moments into brand-building opportunities. We partner with clients to develop comprehensive event strategies—from identifying the right platforms and speaking opportunities to crafting compelling messaging and coordinating on-site engagement. Whether supporting a flagship investor meeting, a portfolio company announcement, or an industry conference, we ensure every detail aligns with your brand and business goals. Our services include speaker preparation, content development, media coordination, and post-event amplification to maximize visibility and impact. With a focus on precision, presence, and polish, we help clients stand out on stage and beyond.
People
Mark LaVoie
Mark LaVoie is a results-driven marketing and communications executive with nearly 15 years of experience advising global financial services and investment firms. Valued for his creative approach and collaborative leadership, Mark has built and led communications functions for top organizations, delivering measurable growth in media coverage, brand reputation, and stakeholder engagement.
His expertise spans narrative development, crisis and reputation management, integrated communications strategy, executive messaging, and global program management. Mark has successfully managed high-stakes projects, from major acquisitions to brand launches, and has trained executives and spokespeople across North America, Europe, Asia and the Middle East.
Mark is based outside of Boston with his husband Matt and two retrievers, Huckleberry and Sunday.
brand experience
Advising Trusted Brands Worldwide
Sargent PR 